6 strategies to get more sales & eyes on your website
Your website should be doing more than sitting there looking pretty.
In this mini course, I’m walking you through the same 6 strategies I use with my 1:1 clients to build websites that attract the right people and help turn visitors into buyers. One lesson builds on the next, so you’ll go from figuring out what your brand stands for, all the way to launching your site and knowing how to get people to it.
What you’ll learn:
- Brand Strategy: get clear on who you’re talking to, what makes them buy and whether your current branding is helping or hurting.
- Website Strategy: turn your brand into a style guide for your site, then map out where visitors should go from every page.
- SEO & Content Strategy: set up your on-page SEO, make the site easier to use and decide on the 1–2 main goals your content needs to support.
- Launch Strategy: clean up, test and publish your site, then connect Google Search Console and Google Analytics.
- Analytics Strategy: learn which numbers to watch (and where to find them) so you know what’s actually working.
- Marketing Strategy: compare 10 ways to get eyes on your site, then pick the ONE that fits you instead of trying to do it all.
Each lesson ends with simple homework so you’re putting it into practice as you go. The walkthroughs use Squarespace, but most of the strategy works no matter what platform you’re on.
Bonuses:
The Unearth Your Brand workbook, plus Canva templates for launch announcements and website mockups.
6 strategies to get more sales & eyes on your website
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